Company Rebrands as Spotlight Communications Asia
Bangkok, December 13 - MXP Ventures, the global agency accelerator and venture fund, has backed its second agency in Asia, Thailand-based Spotlight PR. Following the strategic investment by MXP Ventures, the agency will rebrand as Spotlight Communications Asia, reflecting its expanded range of services beyond public relations to include KOL management, content creation, social media, and digital marketing. The investment will strategically boost its footprint in Southeast Asia, with Spotlight Communications Asia expanding to cover strategic Southeast Asian markets, such as Vietnam and Singapore, in 2024.
Founded in 2020 by Shaun Son Pham, a veteran communications professional with over 15 years of experience in Southeast Asia, Spotlight PR is a full-service public relations agency that has a strong track record of working with both established brands and startups, including Netflix, HBO GO, Cartoon Network, DC Comics, Amazon, SAP, Amity, and Tesla. Spotlight PR was the agency that reactivated HBO GO’s publicity efforts in Thailand, launching international and local original titles. In 2022, Spotlight PR launched Tesla in Thailand after working with the brand to develop an early go-to-market strategy and communications plan to execute the most exciting launch campaign in 2022.
“At Spotlight PR, we focus on helping brands tell their stories uniquely and compellingly. We work closely with our clients to craft a unique strategy, relevant to the local market and on-brand for the business. Our vision has always been to expand and serve trusted brands across Asia, and now MXP's backing, we are poised to make that vision a reality,” states Pham.
Born in Vietnam and raised in California, Shaun moved to Vietnam after graduating from college, where he was part of the first Ogilvy PR team and later moved to Thailand and took regional roles at PRISM for Ford Motor Company, Nok Air, and Uber. He later became the first Head of PR for Thailand at Netflix, based in Singapore, before returning to Thailand and founding Spotlight PR during the pandemic.
"Southeast Asia is a fast growing market and we are thrilled to partner with Shaun, who speaks three languages, and brings a truly global business perspective and deep local market expertise to the MXP portfolio," said Michael Young, Founding Partner at MXP Ventures, B.V. "Global and regional brands are looking for an agency partner that is fluent in international communications practices and can translate creative ideas into local market activations that drive business impact--Shaun and his team are the perfect partner.”