PRovoke: Former Flagship Managing Director Launches Agency

In an interview with PRovoke, Mark Pinnes discusses the launch of Upside PR, backed by agency accelerator MXP Ventures.

“My experience is that many business leaders undervalue what comms can do for them, and see it as a child of marketing,” Pinnes told PRovoke. “While comms does that job very well – and Upside is delighted to do it – it can do a heck of a lot more.”

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