Strategic Communications Advisory

AJ Lee
Managing Partner

Driving Innovative PR and Digital Marketing Strategies

Southeast Asia

PNTR Group is a strategic communications and advisory firm, with specialist consultants working across Asia. Under the leadership of Founder, AJ Lee, our agency has scaled the ability to champion complex communications challenges and find solutions for clients across the technology, corporate, telecommunications, automotive, energy, aviation and sustainability sectors. telecommunications, fintech, industrial, energy, and sustainability sectors. We zero in on the intricacies of target audiences to drive brand awareness and lead generation for companies around the world. PNTR partners with leading private sector and government organizations, and offers integrated communications and consulting services to help navigate complex policy, regulatory and media landscapes.

Trusted by our clients.

Client Case STudy

INDIHOME | Communications Training

PNTR communications training leads to positive business outcomes for Indonesia’s largest internet provider

0 million customers, 30,000 customer inquiries per day, 1,200 customer care agents. These numbers represents the customer service challenge for IndiHome - Indonesia’s largest internet provider. With success metrics waning and the usual customer agent training programs not effective, IndiHome turned to PNTR to help provide a customized training program for its customer care division.

After reviewing and analyzing IndiHome’s current training activities, revealing various communications shortfalls, PNTR then set about to design a customer response program with the theme #YouAreFirst, and based on communications best practices. Next, PNTR’s consultants conducted a series of training sessions for 500 IndiHome customer care agents over the course of 3 months. PNTR was able to help IndoHome increase their Net Promoter Score (NPS) from  22% to nearly 28% within a short period of time.

Customer Enquiries
per day
Net Promoter Score increase

As seen in:


Work with the best public relations and digital marketing agency in Indonesia when you partner with PNTR Communications. Our robust strategies are powered by data and colored with creativity. Whether you’re looking to amplify your brand’s message or drill down your efforts to a focused target audience, we take an innovative approach to build your company the smart way.

Public Relations

  • Narrative Design + Key Messaging
  • Media Relations
  • Influencer Engagements + Activations
  • Crisis Management
  • Partnerships + Events

Digital marketing

  • Social Media Marketing
  • Website Development
  • App Development
  • SEO
  • PPC / SEM
  • Video Production

Content Marketing

  • Thought Leadership
  • Executive Visibility
  • Blog Posts

PNTR Is Right for you

  • You want to understand your target audience.
  • We specialize in product and market research to inform strategy.
  • You need help to scale revenue for your business at every level.
  • We have the relevant insights and expertise to drive meaningful results.
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