Fighting for Free & Fair Elections in Georgia
Strategic Collaboration + Crisis Communications + Media Engagement
Fair Fight Action, a voting rights nonprofit founded by Stacey Abrams, focuses on promoting free and fair elections through voter education and advocacy. In a strategic partnership, Better Together was provided comprehensive support in media relations, crisis communications, rapid response, and digital strategy. This collaboration was pivotal ahead of the consequential midterm elections. Better Together's role in crisis communications was particularly crucial; the agency developed and implemented strategies to swiftly address mis- and disinformation campaigns targeting historically marginalized communities. Its efforts also included managing communications during legal challenges impacting voters nationwide. This partnership successfully amplified Fair Fight Action's mission, as evidenced by significant coverage in 19th News, USA Today, and NPR’s Morning Edition, effectively reaching both local and national audiences and reinforcing the importance of voting rights and fair electoral processes.
Unique mentions on Peach Vote
Social media posts from September for election day