Upside pr

We Make a Bigger Splash

Mark Pinnes
Managing Director

Expert PR + Digital Marketing Strategy from Unicorn Insiders


Upside PR is a new type of B2B tech agency with big brand experience, scale-up performance, and the hustle and hunger of a start-up. We use data driven decisions to inform strategy, and an agile approach to help tech brands flourish on a global scale. From start-up to IPO, we’re experienced in working with all levels of business maturity. Partner with Upside PR and discover why so many brands trust Upside PR with driving results for their tech companies. Founded by Mark Pinnes, Upside PR helps tech companies drive measurable business growth and scale toward exit.

Trusted by our clients.


B2B PR-Driven Growth Marketing

Creating impactful new AI security category with thought leadership

A B2B AI brand with arguably the world’s leading technology to solve an important security issue sought growth in the marketplace. The challenge was that nobody knew, and even fewer cared that the problem existed. Upside worked closely with the venture backed CEO to build a message that enabled the company to broaden its perspective and engage with national and international media and law makers to build its credibility, and then bring this authority to bear in the niche market, scoring front page coverage, speaker opportunities. By building the message up and connecting it to the key issues of the day, and embedding the company’s core privacy technology and authenticity message into major news issues, the company has become the voice of authority in its space, it is growing rapidly and expanding into new markets.

Articles secured
Key message
Value growth

As seen in:


Maximize your company’s success by bringing together B2B tech PR, strategic communications, and growth marketing fueled by more than two decades of industry experience. See what services Upside PR has to offer:

Public Relations

  • Narrative Design + Key Messaging
  • Media Relations
  • Media Training
  • Crisis Management
  • Reputation Management

Digital marketing

  • Social Media Marketing
  • PPC / SEM
  • SEO
  • Website Development
  • Creative Design

Content Marketing

  • Executive Visibility
  • Thought Leadership
  • Blog Posts
  • Marketing + Sales Collateral

Upside PR
is right for you

  • You’re looking to grow your start-up and create a quick exit plan. We’ve helped achieve 5-year goals in only 2 years.
  • You need to drive exposure and leads, and increase company revenue.
  • We generate coverage in top tier news outlets, and offer 20+ years experience in proven growth marketing tactics.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Pitch Your Idea